Subhadip Roy: search on Z-Library

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1

[IEEE 2017 8th Annual Industrial Automation and Electromechanical Engineering Conference (IEMECON) - Bangkok, Thailand (2017.8.16-2017.8.18)] 2017 8th Annual Industrial Automation and Electromechanical Engineering Conference (IEMECON) - IoT, big data science & analytics, cloud computing and mobile app based hybrid system for smart agriculture

Roy, Sahitya, Ray, Rajarshi, Roy, Aishwarya, Sinha, Subhajit, Mukherjee, Gourab, Pyne, Supratik, Mitra, Sayantan, Basu, Sounak, Hazra, Subhadip

Year:

2017

Language:

english

File:

PDF, 267 KB

english, 2017

2

To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes

Roy, Subhadip, Sarkar, Soumya

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 271 KB

english, 2015

3

Effects of customer experience across service types, customer types and time

Journal:

Journal of Services Marketing

Year:

2018

Language:

english

File:

PDF, 277 KB

english, 2018

4

Celebrity endorsements in destination marketing: A three country investigation

Roy, Subhadip, Dryl, Wioleta, de Araujo Gil, Luciana

Journal:

Tourism Management

Year:

2021

File:

PDF, 16.98 MB

2021

5

The Dual Entertainment Theory In Celebrity Endorsements

Roy, Subhadip, Mishra, Aditya Shankar

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 592 KB

english, 2018

6

APP ADOPTION AND SWITCHING BEHAVIOR: APPLYING THE EXTENDED TAM IN SMARTPHONE APP USAGE

Journal:

Journal of Information Systems and Technology Management

Year:

2017

Language:

english

File:

PDF, 894 KB

english, 2017

7

Conceptualizing luxury buying behavior: the Indian perspective

Jain, Varsha, Roy, Subhadip, Ranchhod, Ashok

Journal:

Journal of Product & Brand Management

Year:

2015

Language:

english

File:

PDF, 811 KB

english, 2015

8

Female, married and endorsing: integrating celebrity marital status, role congruence and credibility

Roy, Subhadip, Mohapatra, Subhalaxmi

Journal:

Journal of Strategic Marketing

Year:

2015

Language:

english

File:

PDF, 1.18 MB

english, 2015

9

Predicting the effectiveness of celebrity endorsements using the balance theory

Roy, Subhadip, Gammoh, Bashar S., Koh, Anthony C.

Journal:

Journal of Customer Behaviour

Year:

2012

Language:

english

File:

PDF, 763 KB

english, 2012

10

Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency

Roy, Subhadip, Guha, Abhijit, Biswas, Abhijit

Journal:

Marketing Letters

Year:

2015

Language:

english

File:

PDF, 322 KB

english, 2015

11

Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

Mishra, Aditya S., Roy, Subhadip, Bailey, Ainsworth Anthony

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 1.54 MB

english, 2015

12

Validating a scale to measure consumer’s luxury brand aspiration

S., Sreejesh, Sarkar, Abhigyan, Roy, Subhadip

Journal:

Journal of Product & Brand Management

Year:

2016

Language:

english

File:

PDF, 726 KB

english, 2016

13

Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?

Roy, Subhadip, Guha, Abhijit, Biswas, Abhijit, Grewal, Dhruv

Journal:

Journal of International Business Studies

Year:

2019

Language:

english

File:

PDF, 4.17 MB

english, 2019

14

User and Firm Generated Content on Online Social Media

Daiya, Abhinita, Roy, Subhadip

Journal:

International Journal of Online Marketing

Year:

2016

Language:

english

File:

PDF, 954 KB

english, 2016

15

The Role of Country of Origin in Celebrity Endorsements: Integrating Effects of Brand Familiarity

Roy, Subhadip, Bagdare, Shilpa

Journal:

Journal of Global Marketing

Year:

2015

Language:

english

File:

PDF, 569 KB

english, 2015

16

Renault Duster: dusting away competition or facing a dust storm?

Mohapatra, Subhalaxmi, Roy, Subhadip

Journal:

Emerging Markets Case Studies Collection

Year:

2015

Language:

english

File:

PDF, 136 KB

english, 2015

17

Meaning transfer in celebrity endorsements: an explanation using metaphors

Journal:

Journal of Marketing Communications

Year:

2016

Language:

english

File:

PDF, 1.25 MB

english, 2016

18

Communicating nutraceuticals: A multi-stakeholder perspective from a developing nation

Jain, Varsha, Roy, Subhadip, Damle, Neha, Jagani, Khyati

Journal:

Health Marketing Quarterly

Year:

2016

Language:

english

File:

PDF, 581 KB

english, 2016

19

Milky Moo: spreading the Milk Mantra

Mohapatra, Subhalaxmi, Roy, Subhadip

Journal:

The CASE Journal

Year:

2017

Language:

english

File:

PDF, 384 KB

english, 2017

20

Attenuation of doxorubicin-induced cardiotoxicity and genotoxicity by an indole based natural compound 3,3'-diindolylmethane (DIM) through activation of Nrf2/ARE signaling pathways and inhibiting apoptosis

Hajra, Subhadip, Basu, Abhishek, Singha Roy, Somnath, Patra, Arup Ranjan, Bhattacharya, Sudin

Journal:

Free Radical Research

Year:

2017

Language:

english

File:

PDF, 2.59 MB

english, 2017

21

Use of Cerium Oxide Nanoparticles Conjugated with MicroRNA-146a to Correct the Diabetic Wound Healing Impairment

Zgheib, Carlos, Hilton, Sarah A., Dewberry, Lindel C., Hodges, Maggie M., Ghatak, Subhadip, Xu, Junwang, Singh, Sushant, Roy, Sashwati, Sen, Chandan K., Seal, Sudipta, Liechty, Kenneth W.

Journal:

Journal of the American College of Surgeons

Year:

2018

Language:

english

File:

PDF, 1.57 MB

english, 2018

22

Neurogenic tissue Nanotransfection in the Management of Cutaneous Diabetic Polyneuropathy

Roy, Sashwati, Sen, Chandan K., Ghatak, Subhadip, Higuita-Castro, Natalia, Palakurti, Ravichand, Nalluri, Nagajyothi, Clark, Andrew, Stewart, Richard, Gallego-Perez, Daniel, Prater, Daniel N, Khanna,

Journal:

Nanomedicine: Nanotechnology, Biology and Medicine

Year:

2020

File:

PDF, 5.57 MB

2020

23

Investigations on R134a–DMAC vapour absorption refrigeration system with add-on components

Subhadip Roy, M.P. Maiya

Journal:

International Journal of Thermal Sciences

Year:

2012

Language:

english

File:

PDF, 1.10 MB

english, 2012

24

Understanding students’ experience of transition from lecture mode to case-based teaching in a management school in India

Subhadip Roy, Pratyush Banerjee

Journal:

Journal of Educational Change

Year:

2012

Language:

english

File:

PDF, 440 KB

english, 2012

25

Xplant: entrepreneurship challenges for student entrepreneurs

Roy, Subhadip, Goenka, Sakshi

Journal:

Emerging Markets Case Studies Collection

Year:

2014

Language:

english

File:

PDF, 459 KB

english, 2014

26

Barrier Function of the Repaired Skin Is Disrupted Following Arrest of Dicer in Keratinocytes

Ghatak, Subhadip, Chan, Yuk Cheung, Khanna, Savita, Banerjee, Jaideep, Weist, Jessica, Roy, Sashwati, Sen, Chandan K

Journal:

Molecular Therapy

Year:

2015

Language:

english

File:

PDF, 1.36 MB

english, 2015

27

The moderating role of consumer personality and source credibility in celebrity endorsements

Roy, Subhadip, Jain, Varsha, Rana, Pragati

Journal:

Asia-Pacific Journal of Business Administration

Year:

2013

Language:

english

File:

PDF, 197 KB

english, 2013

28

What really works for teenagers: human or fictional celebrity?

Jain, Varsha, Roy, Subhadip, Daswani, Aarzoo, Sudha, Mari

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2011

Language:

english

File:

PDF, 245 KB

english, 2011

29

The U-Constructs and Mobile Usage Behavior: Development and Validation of the U-Feat Scale

Jain, Varsha, Roy, Subhadip

Journal:

International Journal of Human-Computer Interaction

Year:

2016

Language:

english

File:

PDF, 602 KB

english, 2016

30

Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip, Pansari, Anita

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2014

Language:

english

File:

PDF, 310 KB

english, 2014

31

Personality and fashion consumption: a conceptual framework in the Indian context

Saran, Rashmita, Roy, Subhadip, Sethuraman, Raj

Journal:

Journal of Fashion Marketing and Management

Year:

2016

Language:

english

File:

PDF, 254 KB

english, 2016

32

SHRIMP EXPORTS FROM INDIA - CHALLENGING TIMES AHEAD

Journal:

International Journal of Management Cases

Year:

2010

Language:

english

File:

PDF, 2.53 MB

english, 2010

33

IHCL's menu of hotels: competing for the Indian hotelscape

Roy, Subhadip, Mohapatra, Subhalaxmi

Journal:

The CASE Journal

Year:

2014

Language:

english

File:

PDF, 289 KB

english, 2014

34

Hyperlipidemia-Mediated Increased Advanced Lipoxidation End Products Formation, an Important Factor Associated with Decreased Erythrocyte Glucose-6-Phosphate Dehydrogenase Activity in Mild Nonproliferative Diabetic Retinopathy

Choudhuri, Subhadip, Roy, Pijush Kanti, Mitra, Bhaskar, Sen, Susruta, Sarkar, Rajarshi, Das, Mandrita, Biswas, Debashree, Ghosh, Prithwijit, Biswas, Ajoy, Chakraborty, Shaibal, Mondal, Lakshmi Kanta

Journal:

Canadian Journal of Diabetes

Year:

2017

File:

PDF, 958 KB

2017

35

EXPLORING MEANING TRANSFER IN CELEBRITY ENDORSEMENTS: MEASUREMENT AND VALIDATION

Roy, Subhadip, Jain, Varsha

Journal:

Asia-Pacific Journal of Business Administration

Year:

2017

Language:

english

File:

PDF, 693 KB

english, 2017

36

Design and synthesis of coumarin-based organoselenium as a new hit for myeloprotection and synergistic therapeutic efficacy in adjuvant therapy

Patra, Arup Ranjan, Roy, Somnath Singha, Basu, Abhishek, Bhuniya, Avishek, Bhattacharjee, Arin, Hajra, Subhadip, Sk, Ugir Hossain, Baral, Rathindranath, Bhattacharya, Sudin

Journal:

Scientific Reports

Year:

2018

Language:

english

File:

PDF, 1.92 MB

english, 2018

37

Direct conversion of injury-site myeloid cells to fibroblast-like cells of granulation tissue

Sinha, Mithun, Sen, Chandan K., Singh, Kanhaiya, Das, Amitava, Ghatak, Subhadip, Rhea, Brian, Blackstone, Britani, Powell, Heather M., Khanna, Savita, Roy, Sashwati

Journal:

Nature Communications

Year:

2018

Language:

english

File:

PDF, 11.09 MB

english, 2018

38

Zero Field SMM Behavior and Magnetic Refrigeration in Rare Heterometallic Double Stranded Helicates of Cu2Ln2 (Ln = Dy, Tb, Gd)

Dey, Bijoy, Mondal, Amit Kumar, Roy, Subhadip, Santra, Atanu, Konar, Sanjit

Journal:

European Journal of Inorganic Chemistry

Year:

2018

Language:

english

File:

PDF, 1.96 MB

english, 2018

39

SOCIAL MEDIA BRAND COMMUNITY ENJOYMENT (SMBCE): SCALE CONSTRUCTION AND VALIDATION FROM AN ETIC PERSPECTIVE

Roy, Subhadip, Machado, Joana C.

Journal:

The Journal of Marketing Theory and Practice

Year:

2018

Language:

english

File:

PDF, 601 KB

english, 2018

40

Above Room Temperature Spin Transition in Thermally Stable Mononuclear Fe(III) Complexes

Dey, Bijoy, Roy, Subhadip, Titiš, Ján, Boča, Roman, Bera, Siba Prasad, Mondal, Arpan, Konar, Sanjit

Journal:

Inorganic Chemistry

Year:

2019

Language:

english

File:

PDF, 4.98 MB

english, 2019

41

Multi-Lingual Scene Text Detection Using One-Class Classifier

Mukhopadhyay, Anirban, Kumar, Sourav, Chowdhury, Souvik Roy, Chakraborty, Neelotpal, Mollah, Ayatullah Faruk, Basu, Subhadip, Sarkar, Ram

Journal:

International Journal of Computer Vision and Image Processing

Year:

2019

Language:

english

File:

PDF, 1.36 MB

english, 2019

42

APP ADOPTION AND SWITCHING BEHAVIOR: APPLYING THE EXTENDED TAM IN SMARTPHONE APP USAGE

Journal:

Journal of Information Systems and Technology Management

Year:

2017

File:

PDF, 894 KB

2017

43

Excited state proton transfer of pyranine in a γ-cyclodextrin cavity

Sudip Kumar Mondal, Kalyanasis Sahu, Pratik Sen, Durba Roy, Subhadip Ghosh, Kankan Bhattacharyya

Journal:

Chemical Physics Letters

Year:

2005

Language:

english

File:

PDF, 283 KB

english, 2005

44

A Femtosecond Study of Excitation-Wavelength Dependence of Solvation Dynamics in a Vesicle

Pratik Sen, Subhadip Ghosh, Sudip Kumar Mondal, Kalyanasis Sahu, Durba Roy, Kankan Bhattacharyya, Keisuke Tominaga

Journal:

Chemistry – An Asian Journal

Year:

2006

Language:

english

File:

PDF, 170 KB

english, 2006

45

Analysis of pinch point in liquid–vapour heat exchanger of R134a–DMAC vapour absorption refrigeration system

Subhadip Roy, M.P. Maiya

Journal:

Applied Thermal Engineering

Year:

2013

Language:

english

File:

PDF, 769 KB

english, 2013

46

A femtosecond study of excitation wavelength dependence of solvation dynamics in a PEO-PPO-PEO triblock copolymer micelle

Sen, Pratik, Ghosh, Subhadip, Sahu, Kalyanasis, Mondal, Sudip Kumar, Roy, Durba, Bhattacharyya, Kankan

Journal:

The Journal of Chemical Physics

Year:

2006

Language:

english

File:

PDF, 526 KB

english, 2006

47

[IEEE 2012 IEEE International Conference on Engineering Education: Innovative Practices and Future Trends (AICERA) - Kottayam, India (2012.07.19-2012.07.21)] 2012 IEEE International Conference on Engineering Education: Innovative Practices and Future Trends (AICERA) - A new quad tree based feature set for recognition of handwritten bangla numerals

Roy, Abhinaba, Mazumder, Navonil, Das, Nibaran, Sarkar, Ram, Basu, Subhadip, Nasipuri, Mita

Year:

2012

Language:

english

File:

PDF, 244 KB

english, 2012

48

Femtosecond Study of Partially Folded States of Cytochrome C by Solvation Dynamics

Sahu, Kalyanasis, Mondal, Sudip Kumar, Ghosh, Subhadip, Roy, Durba, Sen, Pratik, Bhattacharyya, Kankan

Journal:

Journal of Physical Chemistry B

Year:

2006

Language:

english

File:

PDF, 171 KB

english, 2006

49

Syntheses, Characterization, and Structures of Polynuclear Tartrato and Malato Complexes of Bivalent Manganese

Nath Bhowmik, Kanti Ranjan, Paul, Pranajit, Roy, Subhadip, De, Arjun Kr., Deb, Dibakar, Purkayastha, Ranendra N. Dutta

Journal:

Synthesis and Reactivity in Inorganic Metal-Organic and Nano-Metal Chemistry

Year:

2014

Language:

english

File:

PDF, 539 KB

english, 2014

50

Highly Stable Hexacoordinated Nonoxidovanadium(IV) Complexes of Sterically Constrained Ligands: Syntheses, Structure, and Study of Antiproliferative and Insulin Mimetic Activity

Dash, Subhashree P., Pasayat, Sagarika, Bhakat, Saswati, Roy, Satabdi, Dinda, Rupam, Tiekink, Edward R. T., Mukhopadhyay, Subhadip, Bhutia, Sujit K., Hardikar, Manasi R., Joshi, Bimba N., Patil, Yoges

Journal:

Inorganic Chemistry

Year:

2013

Language:

english

File:

PDF, 3.24 MB

english, 2013